ISSER Conference

Conference Session Tracks

Aligned with

UN SUSTAINABLE DEVELOPMENT GOALS

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 8 Decent Work and Economic Growth

SDG 9 Industry, Innovation and Infrastructure

SDG 10 Reduced Inequalities

SDG 12 Responsible Consumption and Production

TRACK 01

Integrated Marketing Communications Frameworks

This track explores innovative frameworks for developing integrated marketing communications strategies that align with ...

TRACK 02

Strategic Brand Management

This session focuses on the critical elements of brand consistency and strategic brand management in a competitive marke...

TRACK 03

Multi-Channel Marketing Strategies

This track examines the effectiveness of multi-channel marketing strategies in reaching diverse consumer segments. It wi...

TRACK 04

Advertising and Promotion Mix Optimization

This session delves into the optimization of the promotion mix, including advertising, sales promotions, and public rela...

TRACK 05

Digital Marketing Innovations

This track investigates the latest innovations in digital marketing, including emerging technologies and platforms. Disc...

TRACK 06

Campaign Management and Communication Planning

This session addresses the intricacies of campaign management and the importance of effective communication planning. Pa...

TRACK 07

Consumer Engagement Strategies

This track focuses on strategies for enhancing consumer engagement through personalized marketing and interactive commun...

TRACK 08

Media Strategy and Cross-Channel Analytics

This session examines the development of effective media strategies and the role of cross-channel analytics in measuring...

TRACK 09

Marketing Metrics and ROI Assessment

This track emphasizes the importance of marketing metrics in assessing the return on investment for various marketing in...

TRACK 10

Brand Messaging and Creative Strategy

This session explores the relationship between brand messaging and creative strategy in developing compelling marketing ...

TRACK 11

Omnichannel Strategy Development

This track focuses on the development of omnichannel strategies that provide a seamless consumer experience across all t...

International Conference on Integrated Marketing Communications and Strategy (ICIMCAS-27)

28th - 29th June 2027, Kumanovo, Macedonia(In-person or Virtual)

Latest News and Announcements:

Registration Reminder:
Don’t forget to register early for the ISSER Society Conference in Kumanovo ! Early-bird registration ends soon, so register today to take advantage of discounted fees Register Now!

Certificate of Presentation – Recognizing Your Contribution:
Present your research and receive a Certificate of Presentation to recognize your valuable contribution to the conference. Be part of an international academic community and gain acknowledgement for your hard work and dedication!

Paper Submission Guidelines:
Ensure your paper follows the guidelines for successful submission and review. Visit our paper submission page for all the details."

Keynote Speaker Sessions – Learn from Industry Experts:
Attend Keynote Speaker Sessions led by renowned industry experts. Gain insights from leaders in your field and learn about the latest trends, innovations, and academic advancements Apply Now!

Opportunity for Scopus-Indexed Journal Publication:
Get the opportunity to have your research published in a Scopus-Indexed Journal. Your work could be featured in a high-impact publication, helping you expand your academic visibility.

Networking with Global Experts:
Take advantage of the conference to network with global experts in your field. Meet researchers, professionals, and academics, and expand your international professional network.

SDG-Inspired Conference Focus:
Our conference aligns with key global priorities, promoting collaborative solutions to complex challenges in line with the UN’s Sustainable Development Goals.