ISSER Conference

Conference Session Tracks

Aligned with

UN SUSTAINABLE DEVELOPMENT GOALS

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 8 Decent Work and Economic Growth

SDG 9 Industry, Innovation and Infrastructure

SDG 12 Responsible Consumption and Production

SDG 17 Partnerships for the Goals

TRACK 01

Innovations in Marketing Analytics

This track explores the latest advancements in marketing analytics, focusing on tools and methodologies that enhance dat...

TRACK 02

Predictive Analytics in Marketing

This session will delve into the application of predictive analytics in forecasting consumer behavior and market trends....

TRACK 03

Customer Insights and Segmentation

This track emphasizes the importance of customer insights in developing effective marketing strategies. Contributions sh...

TRACK 04

Optimizing Marketing Campaigns

This session focuses on methodologies for optimizing marketing campaigns through data-driven strategies. Researchers are...

TRACK 05

Big Data and Marketing Intelligence

This track examines the role of big data in shaping marketing intelligence and decision-making processes. Papers should ...

TRACK 06

Machine Learning Applications in Marketing

This session highlights the integration of machine learning techniques in marketing practices. Contributions should pres...

TRACK 07

Behavioral Analytics for Enhanced Marketing

This track investigates the use of behavioral analytics to understand consumer actions and preferences. Researchers are ...

TRACK 08

Marketing Automation and Efficiency

This session focuses on the impact of marketing automation tools on operational efficiency and effectiveness. Papers sho...

TRACK 09

Data Visualization in Marketing Analytics

This track emphasizes the significance of data visualization techniques in conveying marketing analytics insights. Contr...

TRACK 10

Social Media Analytics and Engagement

This session examines the role of social media analytics in shaping marketing strategies and consumer engagement. Resear...

TRACK 11

Measuring Marketing ROI and Performance

This track focuses on methodologies for measuring marketing return on investment (ROI) and overall performance. Contribu...

International Conference on Marketing Analytics and Data-Driven Strategies (ICMADDS-27)

28th - 29th June 2027, Cali, Colombia(In-person or Virtual)

Latest News and Announcements:

Registration Reminder:
Don’t forget to register early for the ISSER Society Conference in Cali ! Early-bird registration ends soon, so register today to take advantage of discounted fees Register Now!

Certificate of Presentation – Recognizing Your Contribution:
Present your research and receive a Certificate of Presentation to recognize your valuable contribution to the conference. Be part of an international academic community and gain acknowledgement for your hard work and dedication!

Paper Submission Guidelines:
Ensure your paper follows the guidelines for successful submission and review. Visit our paper submission page for all the details."

Keynote Speaker Sessions – Learn from Industry Experts:
Attend Keynote Speaker Sessions led by renowned industry experts. Gain insights from leaders in your field and learn about the latest trends, innovations, and academic advancements Apply Now!

Opportunity for Scopus-Indexed Journal Publication:
Get the opportunity to have your research published in a Scopus-Indexed Journal. Your work could be featured in a high-impact publication, helping you expand your academic visibility.

Networking with Global Experts:
Take advantage of the conference to network with global experts in your field. Meet researchers, professionals, and academics, and expand your international professional network.

SDG-Inspired Conference Focus:
Our conference aligns with key global priorities, promoting collaborative solutions to complex challenges in line with the UN’s Sustainable Development Goals.