Aligned with
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
This track explores the development and implementation of ethical frameworks in marketing analytics. It aims to identify...
This session focuses on the intersection of consumer rights and data protection in the context of marketing analytics. D...
This track examines the implications of GDPR compliance on marketing strategies and practices. It will highlight effecti...
This session addresses the importance of transparency in data analytics within marketing. Participants will discuss meth...
This track investigates the responsible use of consumer data in marketing analytics. It aims to highlight ethical consid...
This session explores the role of ethical artificial intelligence in marketing analytics. Discussions will focus on the ...
This track delves into the principles of data governance and its significance in ensuring marketing accountability. It w...
This session examines the impact of privacy regulations on e-commerce practices. Participants will discuss compliance st...
This track focuses on the concept of trustworthy analytics in the marketing domain. It aims to identify practices that e...
This session addresses the critical issue of data consent in consumer engagement strategies. Discussions will explore ho...
This track investigates the ethical implications of data sharing practices in marketing. It aims to foster discussions o...