ISSER Conference

Conference Session Tracks

Aligned with

UN SUSTAINABLE DEVELOPMENT GOALS

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 1 No Poverty

SDG 4 Quality Education

SDG 8 Decent Work and Economic Growth

SDG 9 Industry, Innovation and Infrastructure

SDG 10 Reduced Inequalities

SDG 11 Sustainable Cities and Communities

SDG 12 Responsible Consumption and Production

SDG 17 Partnerships for the Goals

TRACK 01

Cultural Adaptation in Global Marketing

This track explores the strategies and methodologies for adapting marketing campaigns to diverse cultural contexts. It a...

TRACK 02

Consumer Behavior Across Borders

This session focuses on the nuances of consumer behavior in different cultural settings and how these insights can infor...

TRACK 03

Global Branding Strategies

This track investigates the complexities of developing and maintaining a global brand identity. Discussions will center ...

TRACK 04

Multicultural Marketing Approaches

This session aims to delve into the effectiveness of multicultural marketing strategies in reaching diverse consumer seg...

TRACK 05

International Marketing Campaigns: Success and Challenges

This track examines the planning, execution, and evaluation of international marketing campaigns. Participants are encou...

TRACK 06

Market Segmentation in a Global Context

This session focuses on advanced techniques for market segmentation that consider cultural, economic, and social factors...

TRACK 07

Digital Global Marketing Trends

This track explores the latest trends in digital marketing on a global scale, including the use of social media and digi...

TRACK 08

Localization Strategies in International Marketing

This session addresses the importance of localization in marketing communications and product offerings. Papers should p...

TRACK 09

Marketing Analytics for Global Insights

This track focuses on the role of marketing analytics in deriving insights from global consumer data. Participants are e...

TRACK 10

Brand Positioning in Diverse Markets

This session examines the strategies for effective brand positioning in culturally diverse markets. Contributions should...

TRACK 11

Innovations in Cross-Border Marketing

This track highlights innovative practices and technologies that facilitate cross-border marketing efforts. Researchers ...

International Conference on Cross-Cultural Marketing and Global Consumer Insights (ICCCMGCI-26)

30th - 31st July 2026, Amman, Jordan(In-person or Virtual)

Early Bird Registration

Latest News and Announcements:

Registration Reminder:
Don’t forget to register early for the ISSER Society Conference in Amman ! Early-bird registration ends soon, so register today to take advantage of discounted fees Register Now!

Certificate of Presentation – Recognizing Your Contribution:
Present your research and receive a Certificate of Presentation to recognize your valuable contribution to the conference. Be part of an international academic community and gain acknowledgement for your hard work and dedication!

Paper Submission Guidelines:
Ensure your paper follows the guidelines for successful submission and review. Visit our paper submission page for all the details."

Keynote Speaker Sessions – Learn from Industry Experts:
Attend Keynote Speaker Sessions led by renowned industry experts. Gain insights from leaders in your field and learn about the latest trends, innovations, and academic advancements Apply Now!

Opportunity for Scopus-Indexed Journal Publication:
Get the opportunity to have your research published in a Scopus-Indexed Journal. Your work could be featured in a high-impact publication, helping you expand your academic visibility.

Networking with Global Experts:
Take advantage of the conference to network with global experts in your field. Meet researchers, professionals, and academics, and expand your international professional network.

SDG-Inspired Conference Focus:
Our conference aligns with key global priorities, promoting collaborative solutions to complex challenges in line with the UN’s Sustainable Development Goals.